Wednesday, October 23rd, 2013
We are delighted to announce The Sherwood Press Group has won one of the print industry’s most prestigious accolades in the category Social Stationery Printer of the Year at this year’s Print Week Awards.
Having received nominations for the past two years, the Group landed the award this year for its excellence in print and utilisation of high quality special finishes on a range of Paper Rose, Phoenix Trading and Santoro greeting cards. The judges commented: “Lively and imaginative use of finishing, perfectly executed to a consistently high standard.”
Paper Rose Marzipan Toybox cards were litho printed in four colour process with Hexachrome orange and green vegetable-based inks with an overall semi matt varnish and offline spot UV varnish. “The Hexachrome print on this range is really powerful and the emboss on the characters made them come to life,” commented Jayne Myers, Managing Director of Paper Rose. A multi-level textured emboss and foil were used on Sunny Side Up and Neapolitan range of cards. The selection and inclusion of these three ranges is another positive outcome from the close working relationship between Sherwood and Simon Elvin Group companies.
The entry included a Phoenix Trading butterfly card which was a charity fundraising card for ‘Together For Short Lives’and it had “significance way beyond any commercial value” to our customer. The challenge with this beautiful card was to die cut the intricate tree shape with the silhouette of the butterfly wings while maintaining the registration. The die cut combined with Crystalina flitter applied on page one gave the card a fabulous finish. Robin Bradley, Creative Director at Phoenix Trading added: “What Sherwood did went far beyond the call of duty as it was such a difficult project to pull off. The end result is a beautifully finished product and an absolute triumph, raising over £20,000 in one week of sales! We expect no less from an outfit that has been a part of our history for over 15 years.”
Graham Garrod, the Group’s MD who attended the award ceremony on Monday, 21st October commented: “We are delighted to be recognised for our printing and finishing excellence and to receive this award is a high accolade for all our members of the team. However this wouldn’t be achieved without our customers’ innovative and creative designs. We are very grateful to Paper Rose, Phoenix Trading and Santoro for their contribution towards a strong, long term working relationships with the company. The Santoro Swing Cards® have once again played a pivotal role in Sherwood’s success and this year sees the 20th anniversary of our working partnership”.
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