The Sherwood Group
Award winning packaging design


Sherwood and Norman Collett deliver first to market cartonboard packaging for apples

Friday, January 10th, 2014

Nottingham based packaging manufacturer, the Sherwood Press Group has worked closely with Norman Collett, leading marketer in the UK fruit market, to deliver first-to-market cartonboard packaging for ASDA apples.

Norman Collett and the Sherwood Press adopted a collaborative approach to the project and provided the retailer with a unique, shelf ready packaging design for its British apples.

Samantha Jarvis, Norman Collett’s Sales and Marketing Manager said: “We are thrilled to see our concept on shelf; this was made easier by working with Sherwood Press’ forward thinking and innovative team.  It’s great to see a point of difference on shelf in a sustainable and recyclable material.”

Optimised packaging

The carrier box was engineered to meet ASDA’s merchandising requirements, optimising the packaging to suit apple volume and in store merchandising trays. The eye catching graphics designed by the printer’s in-house design team incorporated the union flag into the background, aiding the appeal for more British produce on shelf.

Graham Garrod, the Sherwood Group’s MD added: “We are pleased to be working with Norman Collett on this particular project linked to one of the UK’s biggest retailers.  Working closely with their team we provided a complete design to delivery service which combined 3D CAD, graphic design, and production facilities all located within our Nottingham plant. “

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