The Sherwood Group


Jeremy Bacon completes London to Paris charity cycle ride

Monday, August 13th, 2018

Jeremy Bacon, The Sherwood Group’s CEO, recently completed a London to Paris charity cycle ride and has raised over £6,800 with his wife and friend for the children’s charity, Action Medical Research.

Jeremy took on the cycling challenge for children’s charity Action Medical Research along with around fifty other riders, including his wife Vicky and close friend Andy Jennings. They started in Crystal Palace, London on 25th July 2018, taking 340-mile route through Dunkirk and Cambrai. They arrived in Paris on the 29th July 2018 to coincide with the finish of the Tour de France.

“I would like to thank everyone who sponsored us so far; we have received generous donations from Sherwood’s customers and suppliers, staff, friends and family”, said Jeremy. It was a fantastic feeling! The hot weather was particularly harsh at times, but the camaraderie of all the cyclists and the event organisers made it a really enjoyable experience!”

All the money raised goes towards helping fund medical research into conditions affecting babies and young children.

Jeremy cycled in memory of Lynn Tait, a publisher, retailer and founder of The Ladder Club, who died last year after a long battle against cancer. “Lynn encouraged me to do my first cycle ride for Action Medical Research in 2014, while she helped to raise funds for the charity through a Christmas cards project. This initiative meant a lot to Lynn and I would like to continue supporting her legacy”, Jeremy explained.

So far the collective total raised by the riders on this year’s London to Paris bike ride exceeds £100,000 with donations still coming in.


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