The Sherwood Group is now broadly recognised as the leading greeting card printer in the UK, and we also offer the benefits of offshore production through our specialist production arm, Sherwood Global.
There are two different types of printing processes used in greeting card publishing – lithography and digital.
Litho offers the traditional four colour process with large print runs by transferring ink from a printing plate to the substrate via a blanket.
Digital print is ideal for smaller print runs, market testing and samples and for those publishers who do not generate high volume sales.
We print litho and digital on different sized sheets of board, meaning that a different number of greeting card designs are printed at the same time. We use B1 and B2 sheets for litho print, with B1 being the most common, and SRA3 size is used for digital print.
The unit cost of digitally printed cards is higher than the traditional litho print. As a guide, the most cost effective crossover point from digital to litho printing is when a publisher is confident to produce 1,000 sheets.
The finishing processes applied to a job after printing include, but are not limited to: folding, die-cutting, embossing, flitter and foiling.
The Sherwood Group specialises in greeting card printing, but we also manufacture a wide range of social stationery products, from giftwrap and voucher cards, to calendars, notecards and wallets.
We pride ourselves on being innovative and creative. Developed at our Nottingham site in 2014, the Smartcentre is our innovation hub that houses The Group’s creative team.
The Smartcentre team offers creative designs and the highest quality samples and prototypes, printed digitally, four colour and white directly on to a wide range of materials. We offer prototype samples with an extensive range of finishes, including spot gloss varnish, various other varnish effects, foiling, embossing and flitter.
Smartcard is our consultancy service for the greeting card market. We are a creative, result-led team of experts, with a scope of experience that spans our entire Group. Working with the Smartcard team begins with a carefully designed audit, where teams from both parties get together to uncover all the issues that lie within a potential project. We will explore every possible benefit that is available within the lifecycle of your product, with an aim to help you sell more, but to also save you on costs, resources and time.
If you would like to find out more about our innovative greeting card printing services, Please contact us.
“Since acquiring the license to print Victoria and Albert Museum cards we have worked as a team with The Sherwood Group and they have managed to perfect the colour and detail of the embosses to really do these wonderful treasures and works of art justice. The level of emboss is fantastic, it's really important for the customer to see this amount of detail through the cello wrap. We have had many compliments on the quality of print and finish on these designs. The V&A insist on extremely high standards across all their licensed product, and we feel through their print, Sherwood manage these expectations extremely well.”
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