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Pooch & Mutt Dog Treat Bars Packaging

The customer brief was to develop packaging for dog treat bars, which would not only protect the product during shipment from the manufacturer to a store, but to also function as a display unit on the retail shelf. Visibility of the products and ease of use of the packaging by retail staff, were key to Pooch and Mutt.

“The Sherwood Group were brilliant to work with; from a conceptual point of view they really got the brief and created a great innovation to help us get around a specific problem, from a production point of view everything was delivered in time (before we even had the product made!) and from a service point of view they were always easy to deal with and constantly on top of the job.”
Founder of Pooch & Mutt Ltd






Our Approach

The Sherwood Group’s Smartcentre team developed a multifunctional, eye-catching pack that is also an effective shelf-ready solution, by utilising perforation and a concept of serrated teeth to support the treat bars while displayed on the retail shelf. Print and finishing processes were delivered in-house.

The End Result

Highly commended at PrintWeek Awards 2017, category “FMCG Packaging Printer of the Year”

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