Harrods Harlequin Bauble
The customer’s brief was to design and manufacture a hanging pack to be filled with confectionery, weighting approximately 150g. The structure needed to be strong and include a loop of ribbon extending from the top so that it could hang from a Christmas tree similar to a bauble.
“Brilliant construction and graphics, It certainly has the wow-factor! Great engineering.”
Judges at UK Packaging Awards 2016
The challenge for The Sherwood Group was to create a card diamond-shaped construction with hinged lid and as the bauble was held at the top, hanging from a Christmas tree, the weight of the product was a potential problem. The Sherwood Group’s creative Smartcentre team overcame this by incorporating a three-point closure mechanism that supports the product when in its hanging position.
The customer was provided with high-quality prototype of the pack, printed digitally with simulated foil block finishes. This enabled the customer to ensure the packaging was fit for the intended purpose prior to full production and also to visualise how appealing it would look on the retail shelf and Christmas tree.
The End Result
“Cartonboard Pack of the Year” award winner at the UK Packaging Awards 2016.